May 14, 2025Comment(41)

Another Car Manufacturer Joins the "Smart Driving" Race

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In a significant movement within the automotive industry, a rising number of car manufacturers are rolling out advanced intelligent driving systems across their entire product rangeRecently, Lantu Motors' CEO, Lu Fang, made an announcement that by the end of 2025, all models from Lantu would either be equipped with Huawei’s QianKun intelligent driving or the company's own KunPeng technologyThis move highlights a growing trend among car manufacturers to embrace cutting-edge smart technology as they compete in an increasingly saturated market.

Since 2025, the competition among automobile manufacturers has seen an intensification of technological advancements, particularly in the realms of intelligent and electric drivingThe development and success of electric vehicles (EVs) in recent years have paved the way for intelligent driving systems and smart user interfaces to become crucial factors in influencing consumer purchasing decisionsObservers in the automotive industry now assert that the competitive landscape in China has shifted from a focus on electrification to one that prioritizes intelligent features.

Despite the widespread adoption of intelligent cockpits, concerns regarding product homogenization have surfacedMany vehicle manufacturers have rolled out smart cockpit features that largely mirror one another in functionality and user interactions, making it challenging for any single brand to carve out a distinct competitive advantageAdvanced intelligent driving systems, facing limitations on costs, technical research and development challenges, and regulatory policies, are presently found primarily only in vehicles priced at 200,000 yuan or moreThere is also substantial variance in the technology and experience surrounding advanced driving systemsDifferent carmakers exhibit significant differences in aspects such as technical principles, perceptual abilities, decision-making logic, and real-world applicability

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For instance, certain brands struggle with recognition accuracy and response capabilities in complex driving conditions, while others have made headway in sensor fusion and algorithm optimization, leading to a more stable and safer intelligent driving experience.

The onset of 2025 has seen the rise of domestically developed AI models like Deepseek, bringing fresh opportunities for the advancements in automotive intelligenceCar makers like Lantu, Geely, and Chery have promptly seized this opportunity by announcing their plans to integrate Deepseek into their systems, aiming to leverage the model's robust language processing and interactive capabilities to significantly enhance the user experience within the cockpit, thus ameliorating the previously noted issues of uniformity.

He Xiaopeng, the chairman of XPeng Motors, remarked: “The Chinese tech company DeepSeek has astounded the global tech community, not only providing product experiences that rival those of OpenAI's models but also managing to keep costs extraordinarily lowOver the next decade, AI will drive significant transformations in the automotive sector and will catalyze monumental changes in hardware and software on a global scale.”

On February 9 of this year, Deep Blue Auto took the lead by unveiling a nationwide intelligent driving strategyIn rapid succession, competitors such as BYD and Leap Motor followed suit by announcing that their full range of vehicles would come equipped with advanced driving systems, even on lower-priced modelsThis round of initiatives has positioned 2025 as the year when advanced driving technology will achieve widespread accessibility in the automotive landscape.

Simultaneously, companies including XPeng and Huawei have announced their intention to release models capable of Level 3 (L3) autonomous driving by this year

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