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May 14, 2025Comment(261)

Another Car Manufacturer Joins the "Smart Driving" Race

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In a significant movement within the automotive industry, a rising number of car manufacturers are rolling out advanced intelligent driving systems across their entire product range. Recently, Lantu Motors' CEO, Lu Fang, made an announcement that by the end of 2025, all models from Lantu would either be equipped with Huawei’s QianKun intelligent driving or the company's own KunPeng technology. This move highlights a growing trend among car manufacturers to embrace cutting-edge smart technology as they compete in an increasingly saturated market.

Since 2025, the competition among automobile manufacturers has seen an intensification of technological advancements, particularly in the realms of intelligent and electric driving. The development and success of electric vehicles (EVs) in recent years have paved the way for intelligent driving systems and smart user interfaces to become crucial factors in influencing consumer purchasing decisions. Observers in the automotive industry now assert that the competitive landscape in China has shifted from a focus on electrification to one that prioritizes intelligent features.

Despite the widespread adoption of intelligent cockpits, concerns regarding product homogenization have surfaced. Many vehicle manufacturers have rolled out smart cockpit features that largely mirror one another in functionality and user interactions, making it challenging for any single brand to carve out a distinct competitive advantage. Advanced intelligent driving systems, facing limitations on costs, technical research and development challenges, and regulatory policies, are presently found primarily only in vehicles priced at 200,000 yuan or more. There is also substantial variance in the technology and experience surrounding advanced driving systems. Different carmakers exhibit significant differences in aspects such as technical principles, perceptual abilities, decision-making logic, and real-world applicability. For instance, certain brands struggle with recognition accuracy and response capabilities in complex driving conditions, while others have made headway in sensor fusion and algorithm optimization, leading to a more stable and safer intelligent driving experience.

The onset of 2025 has seen the rise of domestically developed AI models like Deepseek, bringing fresh opportunities for the advancements in automotive intelligence. Car makers like Lantu, Geely, and Chery have promptly seized this opportunity by announcing their plans to integrate Deepseek into their systems, aiming to leverage the model's robust language processing and interactive capabilities to significantly enhance the user experience within the cockpit, thus ameliorating the previously noted issues of uniformity.

He Xiaopeng, the chairman of XPeng Motors, remarked: “The Chinese tech company DeepSeek has astounded the global tech community, not only providing product experiences that rival those of OpenAI's models but also managing to keep costs extraordinarily low. Over the next decade, AI will drive significant transformations in the automotive sector and will catalyze monumental changes in hardware and software on a global scale.”

On February 9 of this year, Deep Blue Auto took the lead by unveiling a nationwide intelligent driving strategy. In rapid succession, competitors such as BYD and Leap Motor followed suit by announcing that their full range of vehicles would come equipped with advanced driving systems, even on lower-priced models. This round of initiatives has positioned 2025 as the year when advanced driving technology will achieve widespread accessibility in the automotive landscape.

Simultaneously, companies including XPeng and Huawei have announced their intention to release models capable of Level 3 (L3) autonomous driving by this year. L3 automation allows vehicles to operate independently under certain conditions, giving drivers the ability to relax their grip on the wheel and their attention to the road. This development represents a major milestone in the journey toward smarter cars. Lu Fang shared that national discussions surrounding the legislation of Level 3 autonomy are actively taking place, and mass commercial availability of L3 autonomous vehicles is anticipated over the next two years. Lantu Motors plans to collaborate closely with Huawei to expedite the introduction of vehicles equipped with this technology, positioning themselves ahead of the curve in an evolving market.

A report from CITIC Construction Investment anticipated that 2025 would serve as a pivotal moment in the transition of intelligent driving technology, a leap from level 1 to level 10. Early adopters like Tesla with its Full Self-Driving (FSD), Huawei with its Autonomous Driving System (ADS), and brands like XPeng and Li Auto have successfully paved the way for high-end intelligent driving technology, laying a solid foundation for subsequent developments within the sector. As penetration rates of intelligent driving systems steadily rise, corporations like BYD are formally entering the intelligence-driven market, demonstrating the emergence of scale effects within this segment.

Given this upward trend, 2025 stands poised for robust domestic brands to leverage their advanced electrification technologies and cost-effective intelligence solutions to potentially usurp market share from traditionally dominant joint venture brands. Through continuous innovation and technological breakthroughs in both intelligent driving and cockpit experiences, domestic manufacturers are likely to establish a stronger foothold within the global automotive industry's ongoing transformation, setting the pace for the future of automotive intelligence.

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